Customer AnalyticsCustomer Analytics

Loyalty and SatisfactionLoyalty and Satisfaction

We help you find new and innovative ways to increase per-customer spending on your products or services.We help you find new and innovative ways to increase per-customer spending on your products or services.

New CostumersNew Costumers

explico helps you identify potential customers, establishing the most effective techniques through which your organization can provoke initial trial and, in time, cultivate brand preference.explico helps you identify potential customers, establishing the most effective techniques through which your organization can provoke initial trial and, in time, cultivate brand preference.

SegmentationSegmentation

We know that human beings are an odd and dynamic lot. That’s why your organization needs to identify the most profitable and attainable customer segments. Our segmentation work is done through rigorous statistical cluster analysis, an iterative procedure that defines segment membership using attitudinal, usage and demographic variables. We know that human beings are an odd and dynamic lot. That’s why your organization needs to identify the most profitable and attainable customer segments. Our segmentation work is done through rigorous statistical cluster analysis, an iterative procedure that defines segment membership using attitudinal, usage and demographic variables.

Market and Category AnalyticsMarket and Category Analytics

Market CompositionMarket Composition

Finding a place in the market is oftentimes a complex a convoluted process. At explico we’ll help you make sense of local markets, leveraging off our deep understanding of the Central American region. You’ll be able to identify opportunities, gaps in the market, cost of entry barriers, and other relevant data that’ll help you broaden your brand’s footprint.Finding a place in the market is oftentimes a complex a convoluted process. At explico we’ll help you make sense of local markets, leveraging off our deep understanding of the Central American region. You’ll be able to identify opportunities, gaps in the market, cost of entry barriers, and other relevant data that’ll help you broaden your brand’s footprint.

BenchmarkingBenchmarking

Understand your place in the market and how it changes over time by finding broad category-level insights associated to brand awareness, usage and attitudes, and market share.Understand your place in the market and how it changes over time by finding broad category-level insights associated to brand awareness, usage and attitudes, and market share.

ReconnaissanceReconnaissance

Markets change quickly, so understanding how customers behave and how new markets evolve can only be done through first-hand exposure. We’ll help you gain valuable insights about your potential market by orchestrating a meticulous market reconnaissance program , where you’ll personally witness the intricacies, idiosyncrasies and particularities of the s.Markets change quickly, so understanding how customers behave and how new markets evolve can only be done through first-hand exposure. We’ll help you gain valuable insights about your potential market by orchestrating a meticulous market reconnaissance program , where you’ll personally witness the intricacies, idiosyncrasies and particularities of the s.

Brand and Product AnalyticsBrand and Product Analytics

Branding and PositioningBranding and Positioning

Your brand is a platform for growth. At explico we’ll provide the fresh insights that will help you articulate a convincing and data-driven brand strategy. We accomplish this through in-depth exchanges with your customers and those of your competition.Your brand is a platform for growth. At explico we’ll provide the fresh insights that will help you articulate a convincing and data-driven brand strategy. We accomplish this through in-depth exchanges with your customers and those of your competition.

Testing and TrackingTesting and Tracking

A brand’s vital metrics can be obtained from multiple sources. We strive to consolidate all the relevant data related to your brand to develop a custom-made brand equity model that will help you steer your brand today without losing sight of your fundamental brand strategy.A brand’s vital metrics can be obtained from multiple sources. We strive to consolidate all the relevant data related to your brand to develop a custom-made brand equity model that will help you steer your brand today without losing sight of your fundamental brand strategy.

DistributionDistribution

A brand’s success will always be dependent on its capacity to reach potential customers. In traditional markets where small mom and pop businesses may constitute your most important sales channel, it’s imperative to understand how they work, what customers they reach, what categories they sell, how many product lines they have in stock, and how much they sell of each item. This is especially true if you access this sales channel through intermediaries, which usually dilute your capacity to quantify store-level sales data. For this reason, explico deploys ad-hoc distribution checks that will help you gain meaning of your front lines, not only of your products but also those of your competitors, and duly align your brand strategy to contemplate the complexities of a fragmented, multi-level distribution system.A brand’s success will always be dependent on its capacity to reach potential customers. In traditional markets where small mom and pop businesses may constitute your most important sales channel, it’s imperative to understand how they work, what customers they reach, what categories they sell, how many product lines they have in stock, and how much they sell of each item. This is especially true if you access this sales channel through intermediaries, which usually dilute your capacity to quantify store-level sales data. For this reason, explico deploys ad-hoc distribution checks that will help you gain meaning of your front lines, not only of your products but also those of your competitors, and duly align your brand strategy to contemplate the complexities of a fragmented, multi-level distribution system.

CommunicationCommunication

Advertising trackingAdvertising tracking

Your organization’s capacity to reach customers with a relevant, authentic and unique call-to action is crucial for success. Explico will help you obtain all the necessary metrics for you to formulate the most effective media strategy. Our sources include recall data, social media mentions, and custom-made advertising effectiveness research.Your organization’s capacity to reach customers with a relevant, authentic and unique call-to action is crucial for success. Explico will help you obtain all the necessary metrics for you to formulate the most effective media strategy. Our sources include recall data, social media mentions, and custom-made advertising effectiveness research.

Advertising Pre TestingAdvertising Pre Testing

Media spending can become quite substantial very quickly, so make sure that you are on-message with your customers by pre-testing ads. We achieve this by in-depth dynamics with customers, ensuring that your communication is tightly aligned with your brand strategy.Media spending can become quite substantial very quickly, so make sure that you are on-message with your customers by pre-testing ads. We achieve this by in-depth dynamics with customers, ensuring that your communication is tightly aligned with your brand strategy.

Identity and CSRIdentity and CSR

Corporate Social ResponsibilityCorporate Social Responsibility

Explico is an innovator in the Social Responsibility front, having worked on stakeholder engagement projects for more than 15 years. We do not consider CSR a due diligence effort. We believe that CSR generates meaningful and quantifiable benefits to any organization, especially in Central America. Our CSR research will help you legitimize your social outreach programs with the use of hard data coming from the hearts and minds of the communities you want to benefit. Let us help you make CSR an integral and valuable component of your corporate strategy.Explico is an innovator in the Social Responsibility front, having worked on stakeholder engagement projects for more than 15 years. We do not consider CSR a due diligence effort. We believe that CSR generates meaningful and quantifiable benefits to any organization, especially in Central America. Our CSR research will help you legitimize your social outreach programs with the use of hard data coming from the hearts and minds of the communities you want to benefit. Let us help you make CSR an integral and valuable component of your corporate strategy.

Stakeholder identificationStakeholder identification

Most CSR efforts are derailed by inaccurate or incomplete stakeholder maps. Explico can help you identify who’s who in your primary or secondary area of influence.Most CSR efforts are derailed by inaccurate or incomplete stakeholder maps. Explico can help you identify who’s who in your primary or secondary area of influence.

Data Mining and Operational AnalyticsData Mining and Operational Analytics

Ad-Hoc data modelsAd-Hoc data models

Your company is awash with proprietary data. You have customer databases, sales databases, suppliers, sales channles, distribution routes, among others. Making sense of varied disparate data sources can be a big challenge, one that is oftentimes placed in the hands of IT, who don’t use the data to make decisions like you do. Explico helps you integrate and merge all your data sources so that you have a consolidated dashboard with all of your organization’s vital metrics. You’ll become more efficient by holding different departments accountable and seeing their results in real time. Your company is awash with proprietary data. You have customer databases, sales databases, suppliers, sales channles, distribution routes, among others. Making sense of varied disparate data sources can be a big challenge, one that is oftentimes placed in the hands of IT, who don’t use the data to make decisions like you do. Explico helps you integrate and merge all your data sources so that you have a consolidated dashboard with all of your organization’s vital metrics. You’ll become more efficient by holding different departments accountable and seeing their results in real time.

Custom VisualizationsCustom Visualizations

Data is intriguing. Information is interesting. Having both properly visualized makes them utterly enchanting. With explico you will be able to bridge the gap between cold hard data and beautiful, persuasive and conclusive visualizations tailor made for your audience. Enjoy a more intimate and immediate relationship with your results with our expertly designed visualizations and interactive dashboards. Data is intriguing. Information is interesting. Having both properly visualized makes them utterly enchanting. With explico you will be able to bridge the gap between cold hard data and beautiful, persuasive and conclusive visualizations tailor made for your audience. Enjoy a more intimate and immediate relationship with your results with our expertly designed visualizations and interactive dashboards.