explico a full-package market research company that helps you make better decisions to obtain better results.explico a full-package market research company that helps you make better decisions to obtain better results.


We accompany your organization through the full cycle of marketing strategy, execution and follow-through. We provide tailor-made solutions, starting with innovative research design and continuing through data capture, statistical analysis, insights and recommendations.We accompany your organization through the full cycle of marketing strategy, execution and follow-through. We provide tailor-made solutions, starting with innovative research design and continuing through data capture, statistical analysis, insights and recommendations.

With more than 35 years of experience, explico has completed thousands of research projects for the largest and most prestigious companies in Central America and beyond. With more than 35 years of experience, explico has completed thousands of research projects for the largest and most prestigious companies in Central America and beyond.

How we workCómo Trabajamos

Explico is latin for “…to make plain or clear; render understandable or intelligible”. Our search for meaning is constant, and we look for it in the human heart and mind. Market Research is, after all, a field concerned almost exclusively with the behavior and decision-making processes of human beings. How we come to understand such behaviors, however, is rarely a cut-and-paste affair. That’s why we have a process that emphasizes tailor made research solutions for your organization, i.e., research that takes into account the diverse set of behaviors and personal profiles present in your market.Explico is latin for “…to make plain or clear; render understandable or intelligible”. Our search for meaning is constant, and we look for it in the human heart and mind. Market Research is, after all, a field concerned almost exclusively with the behavior and decision-making processes of human beings. How we come to understand such behaviors, however, is rarely a cut-and-paste affair. That’s why we have a process that emphasizes tailor made research solutions for your organization, i.e., research that takes into account the diverse set of behaviors and personal profiles present in your market.

Throughout our journey with you, we treat your data as one of your organization’s greatest assets. We pride ourselves with giving your data the first-class stewardship it deserves. We follow a step-by-step process, accompanying you from a preliminary scoping and discovery phase, through the implementation and analytics, and culminating in the recommendations an insights you need to make better decisions to achieve better results. Throughout our journey with you, we treat your data as one of your organization’s greatest assets. We pride ourselves with giving your data the first-class stewardship it deserves. We follow a step-by-step process, accompanying you from a preliminary scoping and discovery phase, through the implementation and analytics, and culminating in the recommendations an insights you need to make better decisions to achieve better results.

  • Discovery and DesignDiscovery and Design
  • ImplementationImplementation
  • Analytics and InsightsAnalytics and Insights
  • Follow ThroughFollow Through
  • For explico, implementing research and analytics is not a procedural endeavor. We strongly believe that your decisions will be better informed by means of a thorough and methodical approach to capturing, interpreting and presenting data. For explico, implementing research and analytics is not a procedural endeavor. We strongly believe that your decisions will be better informed by means of a thorough and methodical approach to capturing, interpreting and presenting data.

    Our solutions are custom designed to your requirements. All our projects start with a comprehensive discovery phase, in which our experts dive into your category and business objectives in order to design a research solution that fits your unique needs. Our solutions are custom designed to your requirements. All our projects start with a comprehensive discovery phase, in which our experts dive into your category and business objectives in order to design a research solution that fits your unique needs.

  • Obtaining accurate data is a challenge. At explico we pride ourselves in deploying the highest quality fieldwork operations in the region, reaching tens of thousands of individual conversations with multiple segments of the population in Central America every year.Obtaining accurate data is a challenge. At explico we pride ourselves in deploying the highest quality fieldwork operations in the region, reaching tens of thousands of individual conversations with multiple segments of the population in Central America every year.

    Our philosophy of high quality implementation is not just about boots on the ground, though. We apply the same principles to our data gathering through digital media and the use of our proprietary customer panels. What does this mean for you? Quite simply, the assurance that every single data point is a legitimate and accurate piece of information that will help draw a compelling and robust answer to your business objectives.Our philosophy of high quality implementation is not just about boots on the ground, though. We apply the same principles to our data gathering through digital media and the use of our proprietary customer panels. What does this mean for you? Quite simply, the assurance that every single data point is a legitimate and accurate piece of information that will help draw a compelling and robust answer to your business objectives.

  • We’re passionate about data discovery and analytics. Explico has more than 35 years of experience with ad-hoc analysis and interpretation to give you a coherent and meaningful perspective of your customers. We’re passionate about data discovery and analytics. Explico has more than 35 years of experience with ad-hoc analysis and interpretation to give you a coherent and meaningful perspective of your customers.

    Be it a custom research project or data mining, you’ll obtain deep understanding of what is happening in and around your organization through the use of crisp visualizations and data-driven insights.Be it a custom research project or data mining, you’ll obtain deep understanding of what is happening in and around your organization through the use of crisp visualizations and data-driven insights.

  • Information management and decision-making processes have a tendency to be confined to silos within an organization, making every action harder to coordinate and align to your overall strategy.Information management and decision-making processes have a tendency to be confined to silos within an organization, making every action harder to coordinate and align to your overall strategy.

    Knowing this, at explico we offer you the necessary tools so that every decision-maker in your organization is on the same wavelength. We achieve this through our online data repositories, which can be accessed remotely by any member of your organization at any time. Data is meant to be shared and acted upon.Knowing this, at explico we offer you the necessary tools so that every decision-maker in your organization is on the same wavelength. We achieve this through our online data repositories, which can be accessed remotely by any member of your organization at any time. Data is meant to be shared and acted upon.

We've a killer team at the helmWe've a killer team at the helm

Jason SteeleJason Steele
CEOCEO
Mónica SifontesMónica Sifontes
Research SpecialistEspecialista de Investigación
Carolina AriasCarolina Arias
PuestoPuesto
Isabel CofiñoIsabel Cofiño
PuestoPuesto
Julio CalderónJulio Calderón
PuestoPuesto
Giovanni del VecchioGiovanni del Vecchio
PuestoPuesto
Juan Carlos AlvaradoJuan Carlos Alvarado
PuestoPuesto
Team Member
We're Hiring!
Apply Now